As a rallying call to business, they probably don’t get much more relevant than this and yet it would be hard to imagine a simpler phrase. So how come something so simple can profoundly alter the course of a business and often yield success when disaster appeared to be looming?
The uncomfortable truth, I think, is that this line of thinking relies heavily on gut instinct and a deep-seated conviction which is impossible to put into words. For that reason, not giving up often looks like an illogical course of action and who likes to be thought of as someone who acts without proper thought and consideration of all the issues?
Over the years I have been fortunate enough to witness past masters in the art of not giving up and I like to think a little of that experience has rubbed off on me. Think of the animated cartoon character that runs off the edge of a cliff and still tries to get back by spinning his feet fast enough to somehow defy gravity – in the same way, business people who just don’t give up appear to be able to perform magic and bend the rules of nature.
This may sound a little fanciful but I believe there’s more than a grain of truth in the theory. Why not harness that feeling of pushing the boundaries and achieving something extraordinary – I think it’s what I’ve been doing for years, if only by instinct.
Of course, this is all tied up with the concept of risk and any business needs to take risks in order to grow. So why not think of adopting this strategy for a small part of your business and see what can be achieved before scaling up fully?
As well as the downside of appearing out of control or deluded there are many upsides to weigh in the balance:
The fear factor itself is liberating and energising. The success is going to taste all the sweeter for having been won against the odds. You will gain infinitely more respect from all the parties involved for demonstrating unswerving faith and perseverance in pursuit of your goals. What’s more, the benefits for that action will be multiple and probably come from all manner of unexpected and very welcome sources to help you grow in new and exciting areas.
You may also appear to be something of a magician as you pull a rabbit out of the hat when all around had given up on you. Who in business doesn’t need a trick or two in their repertoire to keep the target audience coming back for more!